Meet the coaches, professionals and former students who help make Simba a trusted community for sport, fitness and personal development
Achieved L1 & L2 Sports Leadership and L2 & L3 Fitness Instructing & PT qualifications with support from Simba. 8 years supporting young people in SEN settings with a therapeutic, inclusive approach to fitness — experience alongside Arsenal U25s and the London Fire Brigade.
Founder · Head Coach
20 experience
Also known as Israel — given two first names by his parents 20+ years coaching young people and adults in football, futsal, and a range of individual and team sports — including disability sports, SEN, exercise, and fitness.
Platform Admin · Level 3 PT · Student Support
10+ years experience
10 years experience as a personal trainer specialising in weight loss and muscle building. Classes include Les Mills Body Pump, Boxing and Spin. Your first point of contact for fitness enquiries and student support.
UEFA C · Head of Soccer, Future Pro USA
8 years at Barnsley Academy · 4 years at a top-25 US college program · 6 years coaching at college & semi-pro level · Currently a coach at Liam Palmer's School of Excellence. Head of Soccer at Future Pro USA — has identified & offered US soccer scholarship opportunities to Simba's former students in Hackney
Hit Hard Hillyard · Professional Boxer · BKB/BKFC Fighter
Professional boxer and BKB/BKFC fighter. British Masters, WBU International, WBC Confederation and IBA World Champion. Head coach of Hit Hard Hillyard — hard work, discipline, legacy.
Level 3 PT · Strength & Performance Coach
Taught by Simba 10+ years ago experience
Achieved L1 & L2 Sports Leadership and L2 & L3 Fitness Instructing & PT qualifications with support from Simba.
Level 4 PT · Nutritionist
Taught by Simba 10+ years ago experience
Achieved L1 & L2 Sports Leadership and L2 & L3 Fitness Instructing & PT qualifications with support from Simba.
Level 3 PT · Advanced Massage
Taught by Simba 10+ years ago experience
Achieved L2 & L3 Fitness Instructing & PT qualifications with support from Simba.
Level 3 PT · Inclusive & Youth Fitness Coach
Taught by Simba 10+ years ago experience
Achieved L1 & L2 Sports Leadership and L2 & L3 Fitness Instructing & PT qualifications with support from Simba. 8 years supporting young people in SEN settings with a therapeutic, inclusive approach to fitness — experience alongside Arsenal U25s and the London Fire Brigade.
We only bring in people we know professionally and trust.
Every coach here is fully qualified and trusted by Simba. Most train clients online across the country — 1-to-1 or in small groups — and some can meet in person depending on your location. You set the goal, they build the plan.
Live video sessions and personalised plans you can follow at home, in the gym, or on the road.
Online coaching usually costs less than in-person, with the same expert eyes on your form and progress.
Train privately, or grab friends and split the cost with a small online group.
Early mornings, late evenings, weekends — book sessions around your life.
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